Typography 27, 2006, p70
IBM, Eric Cai Shi Wei, poster
This design is an eye-catching example of alternating rhythm. It makes me feel like I'm looking in someone' s window through the blinds. Unity is established overwhelmingly by repetition but the background has that sneaky intellectual unity of society's association of IBM. Balance is asymmetrical, established by shapes including the line of text and small gray box in the upper left corner. Emphasis is through contrast in value, the focal point being the line of text with a lighter weight font vs the heavy solid lines. This design also shows depth by overlap - the lines attempting to hide the symbols.
No comments:
Post a Comment