Depth by Size

Society of Illustrators 48th Annual, p201
Milton Glazer

This design is an example of depth created by size. The diminishing size of Target frisbees leads the viewer to feeling as if frisbees are being tossed from outer space to land on the building's spire. The placement of the largest element at the bottom of the design and the diminishing images trailing off to the top of the design helps to enforce the illusion of space. Unity is established by repetition of the red disks. Emphasis is very evident with the bright red color standing out on a grayscale background. I think balance is approximately symmetrical. The trailing red disks in the upper corner don't appear to have enough pull to throw the design off balance. Rhythm is established both with the equidistant spacing between the large frisbees and with the circular cutouts on the frisbees. The designer for this composition posed the question "Did you know that in order to depict either the Chrysler Building or the Empire State Building, you have to pay?" I didn't know that.