Workbook 26 Illustration and Design, 2004, p69
Kaiser Communications, poster
I think this is a very eye-catching design. It kind of reminded me of a Geisha girl with the lightened face, bright red lips, and the "hair" piled on top of her head. The use of movie reels for a hairdo adds a lot of visual interest and clues to the poster's purpose. Did you notice the dangling curl is a strip of film? The focal point is the woman's face. It is the brightest spot on an otherwise dark-valued poster. I found my eye first focusing on her face, particulary the bright red lips, then following the path up through the hair which points like an arrow to the beginning of the title. The background is also very effective. The hidden AFM logo is another reminder of the poster's intent. The texture in the background stripe adds a nice contrast to the smoothness of the woman. And the gradient from dark brown to blue skyes is also a visual indicator pointing up to the title. The blue skies give me the impression the sun is shining down upon the woman's face - maybe a blessing on the event? The use of the background as a diagonal band contiunes the line created by the woman's neck and back, again adding emphasis to the focal point. The drop shadows and the atmospheric shadows help to add a lot of dimension. Finally, the use of black adds drama to the whole design. It makes everything come together and POP!
2 comments:
That is a neat design you found. I like the way that her hair flows back as the canisters with a curl of hair coming down by her ear that looks like film falling down...good find!
Very creative. I like the do too.
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