Graphic Design Annual, 2008, p220
Eureka Tower, emeroystudio, signage
Here's an interesting use of graphic design This is a garage in a residential building called Eureka Tower. "From different viewpoints, the super-sized letterforms are perceived as either abstract distortions or literal directional information. When viewed in motion, the distorted words...snap into alignment...at key decision-making points." The client is in Singapore so I'm wondering if that's where this tower is. I love the bright bold colors. And by placing the words at angles, the signage is even more eye-catching and directional. If this is the garage, I wonder what the rest of the building looks like?
2 comments:
the "up" one is my favorite, that is so neat!
*brandi*
Thats a really interesting idea, i wonder how well it works when being directed to those places, or directions.
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