www.designarchives.aiga.org, collection 2008 AIGA 356:29
designer:Ena Cardenal de la Nuez, Madirid, Spain
I fell in love with these shopping bags at first sight. How fun! The designs are so bold and simple and the bright red "gift tag" bearing the store's name begs to be read. I enjoyed the lack of verbiage on this bag. Again, it's the simplicity that sells it.
This is very successful series of bags designed for Vincon which seems to be well-known for their very clever packaging. Check out their site for more designs at vincon.com. They are also known for their eye-catching window displays which you can also see on their site. Vincon is a retailer that sells contemporary design products for the home with storefronts in Barcelona, and Madrid. Their logo was designed by America Sanchez in 1972 and they have been at the front in graphic design ever since.
1 comment:
These are terrific. I've seen enough clever things done with bags that it's started to feel old to me, but these are so fresh. I love how well the dimensional aspect of the handle works with the quirky drawn lines, and how the clean geometric logos contrasts the irregular line. Beautiful.
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