Hatch Design

hatchsf.com

Designer: Hatch Design, San Francisco
Source: How, April 2009, p153

This site is a great example of the nostalgic photograph look we discussed in class. All of the images have that Polaroid feel with the wide white border which includes identifying labels. The site opens with stacked images showing rotating slides of their work for several clients, all of which are clickable. The site has a very strong rectangular element to it, which contrasts nicely with their minimalistic logo of lowercase Helvetica-rounded letters.
The most interesting aspect of the site is the way they approached showcasing their work. On each client's "Polaroid", there are small thumbnails in the white border which bring up images of everything they've done for the client, including labels, packaging, logos, corporate identities, web sites, even photographs. I found this to be a really clever way of showing their diversity. I think it also speaks volumes to see how clients use them for all aspects of their marketing.