Portland International Film Festival

Society of Illustrators 52nd Annual of American Illustration, 2010, p192
Illustrator: The Heads of State

The first two things I noticed about this design were I couldn't read what the filament was spelling and the color choices seemed odd. Light bulbs are warm objects and this design has a cool undertone with its choice of colors. So I ask myself why isn't this bulb yellow and what does it spell? This forced me to look further to read the small print and see the threads of the bulb are created from a film strip. Aha! (The light bulb goes on in my head!) And, now, I think "clever."
I like how the illustrator grabs your attention with the filament and pulls you down to the print for details. The way in which the film strip leads off the paper and how the type follows it adds extra visual interest by creating a little tension.