The Big Book of Logos 3, 2002, 124
Chicago, Davis Harrison Dion, logo
I loved the use of the I as the Sears Tower in this Chicago logo. It's a perfect identity symbol for Chicago. The use of orange and blue links Chicago to the state of Illinois, which, in turn, seems to align itself with the University of Illinois. The large letters stacked on top of each other and in close proximity seem to mimic skyscrapers crowded together in the city.
The font is Gloriola Display Standard Fat according to What the Font. The font is sans-serif and is used as an identity.
1 comment:
great find! cant wait to see more
Post a Comment