The Big Book of Logos 3, 2002, p67
Ed Cervantes, Jack & Bonnie Evans, logo
This designers did a great job with distorting the fonts to look like fish bones yet still be readable. It was a great choice of font with serifs that could be easily stretched. I like the horizontal line that goes across the fish and adds to the effect of the letters being bones, and the use of a red dot on the i conveniently placed for an eye. The font is Goudy Trajan and is used for identity.
1 comment:
Beautiful. The red dot is perfect, and the sharp serifs of the bold font convey the skinniness of fish bones while maintaining the visual impact of a bold.
--MM
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