A Bottle of Red

Typography 27, p48
John Anthony Vineyards, Liza Butler, packaging

This wine label seems simple but I find it to be elegant. I liked the shape created by the overlapping letters. The Y at the bottom creates the base of a tree. Each layer of stacked letters is smaller in size until the top letter J. The large J on top helps to guide your eye to begin at the top of the tree and read downwards. The letters forming the tree have enough transparency that you can see a darkening where the letterforms overlap. The wine variety is printed in red helping to identify it as a red wine. The fonts used are Centaur and HTF Requiem and the purpose is packaging.