Half Moon Catering

Graphis Design Annual 2002, p149
Half Moon Catering, Amy Johnson, letterhead

I enjoyed the logo and the layout for this corporate identity package. The "moon" is actually a cup and saucer in heavy shadows. I found it interesting in the way the designer kept the imagery completely separate from the informational text. I also found it interesting that the type in the logo is all caps and actually works. Every source I read states this is a big no-no. Obviously, an exception to every rule.
The font is a thin sans serif serving the purpose of identity.