Typography 23, 2002, p134
Markus Friedrich, Mario Fuhr, corporate identity
I was drawn into this corporate identity because of its unusual presentation. It appears as a dictionary entry with the company name in bold. Instead of an explanation of the company, the normal business card information is listed. The vertical bar in front of the type reinforces the dictionary idea. It looks very simple yet it's so very clever. The font used is centennial and it serves the purpose of identity.
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