Seamstress

Typography 23, 2002, p116
Patti Katcha, Jennifer Katcha, business card

This card tells what the person does before it's even read. The sewing notches on the edges, the actual stitches and thread tails, the patterns on the back of the card—all point to a seamstress. This is a business card way beyond the ordinary. A card people will remember and want to keep. Even the font used to spell seamstress has an embroidered look. The package is completed by the soft faded card colors that coordinate well with the brown tissue patterns shown on the back. The fonts used are Filosofia and Found Type and the purpose is identity.