The Big Book of Logos 3, 2002, p199
Client: Is It Art?, Designer: Robert Meyers
I liked the play on letters in this logo - the use of a "?" in place of the "R". The logo perfectly matches the client's name, Is It Art? It is a very simple logo that in 3 characters completely defines the client.
The font appears to be a hand-drawn sans serif used for the purpose of identity. At first glance, the letters appear rather ordinary but if you look closer, the letters themselves are rather artsy. The letters are distressed and a little splotch of blue is on the question mark. It's like the logo is asking the question of itself.
1 comment:
I agree: this logo is darn good. No frills, it is clear, recognizable and to the point. The ? serves double duty as an R and points back to the phrase, "Is it art?"
Miriam
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