1/19/09



The Non-Designer's Design Book, Robin Williams, pp 26,29,76-77

These are excerpts from a book that I love! The book is a very basic, easy-to-read introduction to design and typographic principles. It is full of examples that make the concepts so easy to grasp. I am consistently referring back to this book for ideas on how to improve my layouts. The first example above is a menu the author picked up and used to demonstrate the principle of proximity. Obviously, she applied contrast, alignment and repetition also. Fonts used in this example include Portzebie and Times New Roman.
The second example is an ad she revised to emphasize the concept of contrast. The fonts used were Tapioca, Times New Roman, Helvetica, and Bailey Sans Extrabold. If you're a visual learner, this is a great book to add to your collection!

No comments: