10/28/09
Young & Rubicam
www.yandr.com
Communication Arts Design Annual 49, Nov 2008, p144
Firm: Y&R Advertising, Irvine, CA
This international advertising company does some incredibly innovative work and their website show it off in a very clean minimalistic way. (Steve - you'll like this one.)
The site uses a clean white background with only simple understated text links in vertical columns. Each page has a unique eye-catching image or film and a dividing line the viewer controls that acts as a sliding door to reveal more text or more image.
This site very effectively packs in an abundant variety of their portfolio. Some of the films take a while to load, but be patient — they're worth it. Be sure to check out the Spring Valley promotion under INNOVATION. If you have the time to explore this site, you will be well-entertained and very impressed.
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