Turner Duckworth

Turner Duckworth
Firm: Turner Duckworth
source: Communication Arts Design Annual 49, November 2008, p81

This firm specializes in branding and packaging, putting stock in the smallest of details. Their web site is very clean — a bright white background and small, thin, minimal text which is light gray for information or red for navigation. On each page is an exclamation point logo in bold black with the dot being an eye that winks at you when you rollover it or click on a navigation button. The exclamation point logo was ingenuously kept at just the right size, receiving attention due to it's blackness — not it's size. And it's interesting how the thin "eyelid" stroke on the dot tones down the solidness of the logo by adding a touch of daintiness.
The firm presents their portfolio by placing small, isolated thumbnails of each client's branded package or logo in a simple grid structure. As you rollover each client's thumbnail, a text box pops up to identify the client. Many of the clients' full-size images had "discover the details" buttons. These resulted in magnified images that showed off the small details in their designs — such as a copyright symbol tucked inside of a dog's paw print instead of a basic circle. If you have time to explore, look for these details. They're quite impressive and make you think, "Ahhhh..."