Get the Glass!

gettheglass.com

client: California Milk Processor Board
design firms: North Kingdom, Sweden; and Goodby, Silverstein & Partners, San Francisco
source: Communication Arts Interactive Annual 14, p100

This online game is the result of a marketing campaign to increase milk consumption in California. The technology combined 3-D and videos to produce extremely detailed characters and surroundings. The game is based on milk trivia. The goal is to get the milk-deprived family to a glass of milk. The family has rap records of broken bones, bad teeth, etc. If you answer incorrectly, you take a physical challenge and if you mess that up, the family is sent to "Milkatraz". This site is really well done. Check it out!