11/20/07

Warm Harmony


Society of Illustrators 48th Annual, p179
Jonathan Barkat

This design is an example of warm color harmony created by using red, orange and yellow. The artist was hired by Court TV and instructed to use a specific building for his model. To fulfill this request, he went to the building "with his Pantone book in hand to match the color." I found this rather humorous since I seem to be wrestling with those little Pantone swatches doing the color exercises. The design uses all of the design principles. Unity is established by repetition of colors and rectangular shapes and by proximity of the images. Emphasis is made by contrast in color with your eye being drawn to the "yellow" window. Balance is both symmetrical and mathematical with the gridlike placement of the windows. The evenly spaced repetition of lines and rectangles creates a clear, staccato rhythm. And, finally, depth is developed by shadows.

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