3/16/09

Rodrigo Sanchez


www.underconsideration.com/speakup/metropoli
Metropoli Sunday newspaper supplement for El Mundo, Rodrigo Sanchez, Spain

I went online to research Rodrigo Sanchez, a designer well-known for his very artsy and original Metropoli magazine covers in Spain. Much of his work makes use of typography as art. This particular cover made me think of my fellow classmates solution to a book cover design so I wanted to share it.
I find it amazing to see a magazine cover with so much empty white space. It's very refreshing and allows the viewer to actually enjoy the design. The design draws attention to itself just because of this space. Also, the white effectively balances the bold black font so it's not so overwhelming. I'm not sure what exactly the cover reads but I've deduced it's something about the magic of Peter Pan enveloping the Metropoli.
I can't decide the direction of the flow—is the magic flowing into the title or dropping out of it? The gold stars work great as a symbol of magic and the randomness of size and placement are effective in imparting a feeling of floating.
The best thing about Rodrigo Sanchez's covers is the dynamic treatment of the title. He has the freedom to alter the font and the placement of the magazine's name to fit the cover's design. How fun is that! Notice on this cover, the name is floating off the page! The font he chose for this cover is a very solid, heavy slab serif which makes a perfect contrast to the fluid, airy design of the cover.
The site link above shows 50 Metropoli covers.

3/9/09

Vincon


www.designarchives.aiga.org, collection 2008 AIGA 356:29
designer:Ena Cardenal de la Nuez, Madirid, Spain

I fell in love with these shopping bags at first sight. How fun! The designs are so bold and simple and the bright red "gift tag" bearing the store's name begs to be read. I enjoyed the lack of verbiage on this bag. Again, it's the simplicity that sells it.
This is very successful series of bags designed for Vincon which seems to be well-known for their very clever packaging. Check out their site for more designs at vincon.com. They are also known for their eye-catching window displays which you can also see on their site. Vincon is a retailer that sells contemporary design products for the home with storefronts in Barcelona, and Madrid. Their logo was designed by America Sanchez in 1972 and they have been at the front in graphic design ever since.

3/2/09

Harriette's Song


www.americandesignawards.com, 2007 Winter Semi-Annual Awards
design firm: Rule29 Creative, logo

Harriette's Song is an organization that matches corporations to projects that aid impoverished children around the world. They associate their mission to music and the desire to "change the world's tune".
I found their logo to be a perfect fit. I loved the way the H and S are incorporated into the shape of a guitar. The logo simply and elegantly represents the company's name and the musical symbolism of their mission. The curvaceous letters used in the figure contrast effectively with the sans serif font used for the company's name and give the logo a very lyrical feel.