8/27/08

The letter "m"


Print, Mar/Apr 2000, p88
Iteineraria, BCPT Associati, poster

I found this poster interesting because of the play between the letter "m" and the negative space created by the fork. The letter "m" is the focal point but the interaction with the fork immediately draws your eye up and over to the red lettering explaining the event. The information block further grabs your attention because it is unexpectedly printed sideways. Great use of font to employ visual interest!
The font is Bodini, a serif style.

1 comment:

ppopowski said...

Clever use of negative space. Good entry.