12/1/08

Helping Hands


The Big Book of Logos, 2000, p17
Resource Link, Eric Sena, logo

I liked the concept of people helping people in the figures over the type, with the last figure placing the dot on the word Link. The flow of the bright red squares pulls your eye in and leads you down the line of type. The boldness of Link serves as an exclamation. The font used is Helvetica Neue and it serves the purpose of identity.

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