2/7/12

Saul Bass



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While searching for information about well-known motion designers, I stumbled upon Saul Bass who is considered the "undisputed master of film title design." He is also well-known for many logos and film posters.
The first film is for Otto Preminger's The Man with the Golden Arm (1955). Before this film, movie titles were often a still image shown on the stage curtain. This film was shocking because of the animated title. I thought it was interesting because it was so basic—the beginning of a new art.
The second film is for It's a Mad, Mad, Mad, Mad World (1963). I find this style so endearing. I like watching how the "world" is constantly manipulated and new shapes are always forming. It sometimes reminded me of the Pink Panther cartoons.

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