Asymmetrical balance by position

Graphic Design Annual 2007, p. 80
Atelier Trois Petits Points, Paris

This seemingly simple design is a great example of the design principles we've discussed so far. The unity can be seen in the repetition of orientation and repetition of shapes. There is also grouping of printed information. The focal point is the swatch of bright red on an otherwise all black and white design. Emphasis by color contrast is obvious with the white and black elements. Emphasis is also achieved by position of the text block being partially on the black space and then seemingly being lead off to the opposite edge by small black dots pointing the way across the white expanse. The design is asymmetrically balanced by position of geometric shapes on one side of the desing versus open space on the other. There's also balance by size with the large shapes versus the small print.