Emphasis by Contrast in Scale

Workbook 27 Design & Illustration 2005, p. 509
Peter Bollinger, Shannon Associates, Aquafina

This design shows emphasis by contrast in size/scale with the water bottle being bigger than the iceberg. There's also a nice contrast in color/temperature with the warm orange sunglow versus the white frosty icebergs. The serenely calm ocean in the front of the design helps to reassure the viewer that the bottled water will be refreshing. The expansive view makes me think "thirst-quenching" and the realism of the bottle against the rest of the composition makes the product appear to be easily accessible. Are you getting thirsty?