Emphasis by Direction

Workbook 27 Design & Illustration 2005, p.360
Donna Rosen Artists' Rep

This is a wonderful example of emphasis by direction. I found my eye first pulled to the waitress's face then down her arm to the menu. The bold red is very attention-seeking and is repeated on her lips. The neutral background also aids in making the waitress pop out. The diagonal line created by the waitress's arm leads your vision to the menu she is offering. The artist uses the menu to cleverly disclose a lot of information about the client, Donna Rosen Artists' Rep. There's even a hidden message with the "nurse's" cap on the waitress's head with the firm's initials on it. The "DR" could just possibly imply the firm could cure your design troubles.