Expressive Typography, 1990, p96
Michael Glaser, poster
I enjoyed the way the title of the poster was used to create a visual artistic image. The 3D letters provide depth and interaction with the viewer by slight misalignment and "fallen" letters. The starkness of winter is contradicted by the rainbow-colored letterforms indicative of the fun to be found at the festival. And the brightly colored skier nicely balances the red heart in the NY logo. Finally, the skier's tracks lead the viewer's eye from the top of the poster down to the lower left corner to the vital line of information.
The "WINTER FESTIVAL" font is a crisp, clean, bold san serif, possibly Franklin Gothic Bold. The purpose of the font is promotional.
1 comment:
The I Love NY logo was designed by Milton Glazer; are you sure the poster isn't by him too? I like the rainbow colored writing also. It makes me think of prisms, the way light reflects and refracts. My guess on the letting is that it's hand done.
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