Typography 24 The Annual of the Type Directors Club, 2003, p. 260
Nazanin Alvarez, Miami Ad School
I thought this design had a strong focal point created by using a color contrast. The red immediately draws your attention to the company name. I think there is aIso a contrast created by placement and direction. The magnetic pull of the letters to the end of the magnet seems to direct your eye as you read the name. And the placement of the red on one side of the page versus black and white on the other helps to emphasize the focal point. I found the symbolic use of a magnet for a company named "Magnetta" to be rather clever.
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