1/31/08

The Cyclist


World Graphic Design, 2004, Geoffrey Caban, p140
Ebrahim Hughighi, Iran, Film Brochure Cover

This design for a film brochure made me interested in attempting to figure out what the film was about. I'm guessing the cyclist is dying since one of the tire tracks turns to red (blood) and leads to the I.V hooked up on the bicycle. I like the double lines on the font that give the impression of bicycle wheel tracks. I found my eye following the tracks around the loops to the man on the bicycle. Then I realized the words, the tracks, and the figure encircle a very faded background image of a closeup of the man's face.

1 comment:

I am Harriet said...

Interesting brochure. Great use of 'simple' getting the point across effectively.