Going, going, gone....

Graphis Design Annual 2004, p180
Barsquare Wines, Anders Schmidt, wine labels

Another ingenuous marketing idea for a wine. This collection of wine bottles placed in order on a shelf tell a story by label pictures. It reminds me of a flip book where a "movie" unfolds in the corner of the book as you flip through the pages. Wine connoisseurs will want to buy at least 6 bottles of this wine just to show off the labels.
The labels are interesting in the way they portray a contrasting idea. The first label of an elegantly attired Elizabethan man in a formal portrait pose paired with the classy Olde English style font leads one to the impression that this is an expensive wine for serious people. But by the last label, our nobleman appears to be sloshed and falling off his stool, adding an air of lightness and fun to the nature of this wine.