9/17/08

Avant Garde


The Big Book of Letters 3, 2002, p336
E. DeMartino Design, Eric DeMartino, logo

I found this to be a very simple but clever logo. Highlighting de in the top line of type instead of the bottom adds a lot of action to the design. It makes you stop and look closer because it appears the word design has been bisected. The use of all small letters where you expect to see capital letters and the use of 2 very strong contrasting colors is also engaging.
The font is identified as Avant Garde Demi which is a sans-serif geometric font often used for display. Here it's used to create an identity.

No comments: