Typography 27, p59
California College of the Arts, Julyanne Liang, student project, billboard
I found this project to be quite eye-catching. My first thought was it was going to be something against the Dunkin Donuts franchise since it basically copies their logo font and colors. It is actually a call to arms to fight teenage obesity. Although, I'm sure Dunkin Donuts would probably fight this billboard if it were actually used. I thought it was a pretty clever play on words. The fonts used are Frankfurter and Futura, both sans-serif fonts. The purpose of the type in this billboard is informational.
1 comment:
I think the use of Dunkin' Doughnuts is good but I'm not sure what "don't Nut" means. What do you think?
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