Lambert-St. Louis International Airport, St. Louis, Missouri
As I was riding down the escalator to baggage claim at the St. Louis airport, I looked up and saw this painted on the wall. (Yes, I looked pretty silly going back up the escalator to take the picture.) I loved the play on the city's name and the way the city's trademark arch is used to engage the viewer's eye by leading you from the St. Lou to the is. The gradient in the arch and the asymmetrical legs of the arch create a follow-the-bouncing-ball effect with the ball being the SQUARE dot of the i. How ironic is that!
The design's focal point is clearly the word is created by contrast in color and font weight and by its placement. The proximity of all the elements would lend this design to be easily used as a logo. The font is the ubiquitous Helvetica - it's everywhere!
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