Taking Shape

Fresh Ideas in Brochure Design, 1997, p29
Purdue University School of Education, Designer: Sue Miller, Annual Report

This is an annual report that was created for Purdue University School of Education. It was based on the idea that "although the school was young, it was quickly taking shape." Taking Shape became the theme and shapes were used to crop photos or frame quotes. Notice how the designer continued the circular shape of the cropped ball image in the triangle with a curved text path. This small line of text very effectively seems to anchor the large image to the rest of the composition and balances the opposing text. I also like the way the curved text was placed around the large circular image. The way in which the bottom text is purposely misaligned adds a lot of visual interest to the page as a whole. The fonts used are Futura and Garamond.