4/20/09

Is it or is it not?


TDC Annual Typography 29, p56
Design: Evan Gaffney, bookcover

I found this bookcover really intriguing. At first, I kept trying to figure out if the "receipt" was stapled on or if it really was part of the cover. It just seemed hard to conceive of creating a bookcover then "covering" it with a pretend receipt. But then when you read the title, you get an "a-ha!" moment and you realize the bookcover is brilliant. What better way to represent selling than with a receipt? Even more interesting is the fact that the "receipt" uses no numerals. The monotype font with its thin square characters and wide kerning give the impression of numbers on an adding machine tape, further enhanced by the long vertical right-justified placement. Finally, by keeping the pretend "cover" simple, attention is focused on the "receipt".
Fonts used include ITC Edwardian Script, Garamond FB, and FF Typestar.

1 comment:

Miriam Martincic said...

The receipt mars the design underneath in the same way that focus on a commercialized perfect day distracts from the purpose and significance of a wedding.